Archive for October, 2006
October 14th, 2006 | Author: Old Welsh Guy
This is a response to a question about relevance and trustrank. Hope you like it!
Relevance and trustrank are different things. To appreciate them you have to step back!
Trust rank is a system that shores up the original back rub aglorithm. Links are STILL a good way to work out how important a site is, PROVIDING, you can work out how important the sites are in the beginning. I have written an article about trust rank here http://www.umbrella-consultancy.co.uk/art1-trustrank.htm
So if the BBC sports site, link to my rugby site, and I link to your football site, then there is a definite sports theme going on there right? BUT, and this is the thing here another football site might link to yours, but they have hardly any trusted links pointing to them, so even though they are more closely relevent, their link will not carry as much weight as mine!
There is a lot more to it than this though, for example……… Read the rest of this entry »
October 1st, 2006 | Author: Old Welsh Guy
Recently there has been a pagerank (PR) update in the Google index. so, I thought now would be a good time to blog about PR and its importance.
OK firstly what does this PR update actually mean, and will it have an effect on the Search Engine Results Pages (SERP’s)? Well what it means is simply that Google has updated the public facing PR values., will this affect rankings? Not in the least! (sorry to break hearts) 
WHY is this OWG ‘I hear you ask’ . well I shall explain… Read the rest of this entry »