Archive for April, 2007

Not much has been mentioned about the fact that when Google bought Double Click, they also bought their SEO company that came with it. Performics is the SEO arm of double click, and I have to say that I can not see how Google can retain ownership AND credibility within the business and online community.

Google have the motto ‘do no evil’ , but I fail to see how owning a search engine optimisation company when you are the biggest search engine in the world can possibly NOT be evil!

I firmly believe that it is a matter of time before Read the rest of this entry »

Odd isn’t it how within a day or two of losing the battle to Ebay to buy stumbleupon (or not as the case may be ) Google roll the dice with their new ‘no search phrase search results’ called Google dice.

It works rather simply, in as much as they base it on your search history run through an algorithm to serve up 50 pages they thing will interest you.

Have Google stumbledupon a winner, or are they simply likey to suffer from chasing too many rabbits syndrome?

Ok So now Google are asking all the ‘kind people’ of the internet to shop a site that is selling paid links. Apparently, according to Matt Cuts  Google have decided that it is wrong to sell links (i wish to state that I do not sell links), but if I DID it is my lookout. It is NOT the selling of links that is bad per se, it is the….. Read the rest of this entry »

Google Move further into offline advertising with a deal for an undisclosed amount with Clear Channel Communications, the largest radio advertising company in the US. (reported by the New York Times today) Now we all know that google are pushing further and further into areas that are seen as … Read the rest of this entry »

Yep, those pesky Googleites are at it again. Page & Brinn (why do I always think of a firm of casting agents when I hear that? . Those wild guys down at the plex had a rummage around in their old furniture and found the odd $3.1 billion lying around, so the bought Double click. and why not

WHY though do you think Google bought double click ? well the answer is simple, it is because Read the rest of this entry »

Google are fighting back at their data storage problems by building a new $600M extension to their Data Centre in Berkeley County, according to data-centre knowledge .

Google has for a long time suffered from storage problems, in fact Eric Schmidt (CEO of Google) voiced this last here when he actually used the phrase “those machines are full, we have a storage CRISIS” CEO’s do not use the word ‘crisis’ lightly in my experience.

I have for a long time been of the opinion that google has suffered from the ‘glass is full’ syndrome. I coined this phrase on High Rankings where I moderate, when I said that just because a glass if full, it doesn’t mean you can’t keep putting stuff into it. The ISSUE here though is that as you feed more in, an equal amount will spill out. I honestly feel that this syndrome is a lot to do with the storage problems Google has had for some 18 months now.

It also explains why sites for no apparent reason or pattern, simply disappear from the SERP’s, only to re-appear again a few days later. We are talking about long term sites here with no spam issues, and high PR/quality back-links.

Why DID Google disable a lot of the features it has? Could it be because they were DESPERATE to reclaim the storage space?

Google have today as reported by mediapost, launched in open Beta their website optimiser software, that is designed to help you convert your PPC traffic at the highest possible level by making it simple to test different landing pages, and deliver the one which converts best, thereby giving you more bang for the buck or punch for the pound, or yang for the Yen (oops I forgot, Google doesn’t do China right )

I am not going to bore you stupid with the details, but suffice to say that if you are running PPC, then you really should look at this. It is nothing new really, as decent SEO’s have been running these tests manually forever. Google have just made it easier.

Sign up for the Google Website Optimser

On a slightly different but related, google have taken YET ANOTHER step closer to sleeping with the enemy by Read the rest of this entry »