This is the question that is asked time after time in forums across the world. Unfortunately it is a case of ‘when all else fails, read the user manual’. An old adage sure, but it is true.

It is amazing how many people throw words into a list, write an advert, and set it running. This almost always results in money being eaten faster than a donkey eats strawberries.

So to answer the question, you need to follow the basic steps. I intend drip feeding the various elements that are involved, and will be guided by user comments.

The easiest way to bleed money is by poor matching of your phrases. I have assumed that you have carried out proper keyword research, because keyword research is the King AND Queen of internet marketing. Get That wrong and (Read on …)

As anyone who has not been sleeping off the mother of all hangovers for the last week knows, Google are now showing Search Volumes in their keyword research tool. HURRAH! I hear all you posh types say, but here is the thing, Life is not that simple, many are now rushing out, grabbing numbers, and off they go on the back of a virtual donkey, complete with a spade and a pan to find their gold. It is the Yukon all over again. 

So before you follow them off chasing rainbows, let me show you that the pot of gold is NOT at the end of your rainbow, it is at the bottom of a hole, you just have to dig for it.

When using the AdWords keyword researcher, there are a couple of things to take into consideration.  (Read on …)

FINALLY, Google has seen the light, and moved to displaying search volumes on its keyword Research Tool.

Gone are the days of guessing, now it is easy to know exactly what you are bidding on and this applies to Organic traffic as well!

Well done Google

Back to the original purpose of this blog, to answer Questions.  and the question is ” how can Google identify bought links?” for obvious reasons the guy who asked the question didn’t want to be linked to (I wonder why)

How can Google tell if a link is a vote or bought?

The simple answer is they CAN’T. yep because it is impossible algorithmically to determine if money has changed hands! But it is not as simple as that. The question really is not ‘CAN Google identify individual paid links’?, but rather,

(Read on …)