Archive for August, 2008
Google today launch another great tool for advertisers which will benefit the SEO and Web Marketing community. Google insights for Search is a system that allows you to research search on a geospatial and chronological basis.
The system can provide heat maps on a geospatial basis that will help you to identify who in the world is searching for what and better still WHEN! For an advertiser of seasonal products, this insight is a Godsend.
The other great feature is the ability to compare search terms. so American spellings against English UK versions will tell you what phrase to target and where. Also synonyms etc can be compared.
Pro marketers have been keeping seasonal records for a while now, but this makes life so much easier.
Maybe now some business people will realise Christmas planning doesn’t start in October!