Archive for July, 2011
It has been reported today by Techcrunch, that Google are offering a new service called the ‘page speed service’. I am thinking that the article I wrote August 2010 about the Google page rewriting patent application is related to this.
What Google are saying is:-
Page Speed Service is the latest tool in Google’s arsenal to help speed up the web. This service is also their most ambitious yet. When you sign up and point your site’s DNS entry to Google, they’ll enable the tool which will fetch your content from your servers, rewrite your webpages, and serve them up from Google’s own servers around the world. Yes, you read all of that correctly.
“Your users will continue to access your site just as they did before, only with faster load times,” Google notes. They say that applying web performance best practices across these pages should improve speed by 25 to 60 percent. Google will allow you to test out how much they’ll be able to speed up your site before you commit to it, apparently.
My concern in all of this is that we have seen google push its own properties into the Search results with products, local maps, news, and I have a real gut feeling that we might well see an ‘enhanced’ & ‘non enhanced’ split SERP. with those paying for the enhanced service appearing more prominently.
Once again I see the ‘don’t be evil’ mantra falling by the wayside, as Google chase more money. For me the anti trust cases currently against Google are now paramount. In the UK Google owns search to well over 90% when you consider their search partners, and if they introduce a two tier enhanced and non enhanced system of search results, then that will slaughter the businesses of those who simply can’t afford to pay whatever it is that google charge.
More interestingly why should they? Google are proposing to re-write code, WHY?
What we have to consider here is that Google pretty much has no customer service beyond AdWords, and even then they operate a two tier system with you having to enter your customer number whereupon a decision is made to put you to a real person, or to send you to email.
This has the makings of a total an utter catastrophe for those who can’t afford the charge. It also has the makings of a total and utter junk-fest if Google local places maps thingy (or whatever they are calling it today) is anything to go by. Google have regularly mismatched the content of multiple businesses that are unrelated. Lets hope this doesn’t spill over.
The other question here is that technically if google does give any preference whatsoever to ‘Google enhanced listings’ then those would become pay for position listings and would by law need to be clearly marked as such.
It is all getting very Skynet isn’t it.
According to Reuters, Baidu the Chinese search engine has partnered with Bing to provide english language search to China. Baidu has pretty much the entire search market in China, and with google falling out and refusing to censor search results, Baidu has selected Bing to provide english language search.
Essentially what this does is push bing ahead worldwide, and into the fastest growing market in the world exclusive of Google.
Not sure if you have noticed but the Google ‘realtime’ tab (and entire facility) has been removed from google worldwide..
This is the end of the integration of realtime results within the SERP’s also, all brought about due to their contract with Twitter having come to an end. Now the general feeling is that Google and Twitter will come to some sort of a deal, as Google was providing the search for twitter beyond a couple of days.
Twitter doesn’t have the capability to run search beyond a couple of days, although it does still have a contract with Bing!
So what now I wonder?
According to Danny Sullivan Google have said
Since October of 2009, we have had an agreement with Twitter to include their updates in our search results through a special feed, and that agreement expired on July 2.
While we will not have access to this special feed from Twitter, information on Twitter that’s publicly available to our crawlers will still be searchable and discoverable on Google.
Google also stressed that when it returns it will include a lot more variety and not just Google+ stating
Our vision is to have google.com/realtime include Google+ information along with other realtime data from a variety of sources.
When pushed about their deal with twitter, Google stated
Twitter has been a valuable partner for nearly two years, and we remain open to exploring other collaborations in the future.
Seems to my like a battle of the pinstripes and some hard nosed negotiating.
So this now makes google+ even more crucial than ever as a ranking signal. With twitter not there, Google are more than ever likely to rely on their own data streams from their network such as Google+ & Google +1 (confusing or what)
Chatting to my friend Nikki Pilkington about this she gave me her thoughts:-
I find it ironic that Google pointed out that Microsoft missed the boat on the Internet and search, an I hope that Bill Gates is having the last laugh now it seems that Google are on the back-foot when it comes to social media.
Google letting the Twitter deal go in my opinion was the wrong thing to do – they would have been better off tightening up what they could there too
Real time search was their main weapon in beating the black hat SEOs, with a bit of work, but it seems their focus is now on gaining ground in social media rather than tightening up search.
I have to agree with Nikki here, and also say that the world of search and social are coming closer together, and any SEO ignoring social media as part of their overall Internet Marketing and SEO strategy is likely to have a rude awakening.