Archive for the ‘Industry News’ Category

The big buzz around the SEO world is Google Caffiene! Is it new, is it different, is it better is it worse, is it knee jerk reaction to Microhoo Bing .  On the webmaster central blog, Google  Software Engineer Sitaram Iyer and Senior Software Engineer Matt (I love cats I do ) Cutts wrote  :-

” For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions ”

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So here they go again, first it was search advertising, then it was printed, then it was billboards, then it was a browser, now they have made the logical step, and announced on the official google blog that they will be releasing an operating system to work hand in hand with Chrome browser, but aimed at notebooks.

To me this shows that Google are seriously attacking Microsoft etc at the next gen of online growth, the notebook.

So is this a good thing? A bad thing? or a nothing?

Time will tell, but personally I have no problem with it. I search using google, I mail using google I am happy to run a google operating system on a notebook that is not likely to have many apps on it.

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Lots of things going on with Google at the moment.

1. Google earth street view has launched in the UK. 

2. Google mail (GMail.com) went down again for the second time this month

3. Google keyword tool went nuts, showing all sorts of results due to a ‘glitch’

4. I have seen more instances of Google confusing dropping index pages.

So onto the detail Read the rest of this entry »

The cases are unpacked, the tans are fading, the memories of a great honeymoon are still fresh in the mind, then BOOM!!! The bomb drops as the credit card bill arrives, and you realize you now have to get back to reality and start paying for everything.

YES. The Honeymoon is over!

The same is now true for all those people who married Google’s payment system (Google Checkout) to their shopping cart checkout systems. Lured by the HUGE carrot of 10 times their ad spend as free processing, they switched. Well now that honeymoon will be over from may 2009, and the loving willing bed-mate you had for that brief period, has turned into a distant, selfish money grabber, same as all the others… Read the rest of this entry »

Odd as this may seem, Google.inc has applied a penalty to google.co.jp with its pagrank being downgraded from PR9 to PR5 (Googles words) . In a recent interview Matt Cutts said that unfortunately, while promoting a new gadget, google used the outside agency services of a company who used paid blog posting as the method of SEO!

As anyone knows, Google frown on unnatural link building, and have a war on paid links. Because of this,  Google.co.jp was nailed, and the reputation of Google has been damaged

Google has come up with a great (in my opinion) service that is placing archived newspapers online and available. Google has teamed up with over 100 news sources around the world to improve on its existing agreement with the New York Times and the Washington post.

The service is Google Archive Search and old news is good news.

Hard to believe isn’t it!

Google as of this moment is now 10 years old! So how did they go from being a computer in a Lego block, to the worlds favourite Search Engine?

In a word? Relevancy.. And here are another couple of words that made google famous.  Viral marketing. Google took over purely due to the word of mouth generated by the web marketing industry.

For me though their greatest achievement is convincing people they are a search company, when in fact they are just one big advertising company

Google today launch another great tool for advertisers which will benefit the SEO and Web Marketing community. Google insights for Search is a system that allows you to research search on a geospatial and chronological basis.

The system can provide heat maps on a geospatial basis that will help you to identify who in the world is searching for what and better still WHEN! For an advertiser of seasonal products, this insight is a Godsend.

The other great feature is the ability to compare search terms. so American spellings against English UK versions will tell you what phrase to target and where. Also synonyms etc can be compared.

Pro marketers have been keeping seasonal records for a while now, but this makes life so much easier.

Maybe now some business people will realise Christmas planning doesn’t start in October!

FINALLY, Google has seen the light, and moved to displaying search volumes on its keyword Research Tool.

Gone are the days of guessing, now it is easy to know exactly what you are bidding on and this applies to Organic traffic as well!

Well done Google