How nuts is this then?
Not content with radio and print ads, Google is now having a go at (what to me was always the logical step) HYBRID advertising!
Google has filed a patent that will allow see them build kiosks and other such units to allow them to interactively advertise LOCAL products and services.
You got 25 old pieces of equipment you need to sell? Then advertise them on the google board in the very mall you are in. THEN when they are all sold, you log into your account and stop the ads. Advertisers set the Cost per impression, the location (which mall to advertise in), the stock levels etc, and at the click of a mouse, can switch off the campaign.
Personally I am aghast that a company such as Google has taken this long to come up with something like this! There are those of us who have DREAMED of having the funding for stuff like this 😉