Google have just announced on their blog that they are waging war on content farms in a big way. Spun content has been the throrn in the side of the famed Google algorithm for some time, and it seems that when all said and done, when the techno dust settles, Google have decided the best person to work out what YOU want to see and don’t want to see in your search results is YOU.
The Chrome extension dowloadable here allows you to exclude sites from the search results
The personal blocklist extension will transmit to Google the patterns that you choose to block. When you choose to block or unblock a pattern, the extension will also transmit to Google the URL of the web page on which the blocked or unblocked search results are displayed. You agree that Google may freely use this information to improve our products and services.
Two years ago I appeared on the BBC as a Google Expert talking about the future of search, when asked by the interviewer “where does google go from here?” My reply was that Google will move into personalised search and more specifically that you would be able to click a button and say “never show me results from this site again” , looks like Google agree with me 🙂