OK so the world of search has had something juicy to get its teeth into for the last week or so, in the form of what Danny Sullivan named the ‘farmer update, mainly because it was meant to remove content farms from dominating the SERP’s.
Wired.com got a great interview with Matt Cutts & Amit Singhal, who are the head of spam, & quality for Google. I am not going to go into too much depth, as those who want to read the full transcript can read it here. So here is the salient elements, some known, some suspected, but all now confirmed. [Read more…]