Are all links equal?
This is a question I get asked a lot, are all links equal? Does it matter if I change the outgoing links on my page? Is it ok to buy short term links?
To answer these questions, take a step back, and look at it from a non SEO offline example.
You see a sign in a mortgage companies window and it says
‘we recommend abc mortgage lender as they are the best EVER’
a week later the sign has changed to
‘we recommend def mortgage lender as they are the best EVER’
another week later the sign has changed to
‘we recommend ghi mortgage lender as they are the best EVER’
What are your thoughts on the recommendations of that mortgage company? Personally I would say that their recommendations are not worth the time to read them.
A guy calls on your business, he is selling insurance.
2 months later, he calls again this time to sell you a water cooler.
2 months later he calls again and he is now selling photocopiers.
What are your thoughts on THIS persons reliability, his recommendation of product?
A different guy comes to you regularly, he works for a company, the company are good, their products are good, and they have never recommended a product that failed you or a solution that failed to deliver. They do NOT have a broad range of products, but the range they specialise in is good, and you have appreciated how the products they recommend truly were ’solutions’ that suited your company, as a result, you have dealt with them for years.
What are your thoughts on this specialist company?
Do you see what I am saying now?
Change links and you look unreliable, change anchor text and you can’t make up your mind what you think the site does. get a link, stick to it, and leave it there, and it is a solid recommendation.
To think like a search engine analyst, step back into the real world, because artificial intelligence is based around real world belief and opinion.
